“Lisa worked with us as a true partner. She gave us a structure for uncovering our core assets, helped identify our unique position in the market, led brainstorming sessions, and winnowed our insights into a sharply defined core message. She co-wrote or wrote all of the scripts, brokered relationships with outside vendors, acted as a liaison, gave feedback on editing, graphics, and music, and directed the voice-over talent.
The results have been dramatic. This is the best received spot we’ve ever done – both inside and outside the station. We’re still waiting for research results, but I fully expect the numbers to reflect what we already know from the phenomenal anecdotal response – this spot hit the target with our brand loyalists and energized our company.”
“Lisa Phelps Dawes helped me take my business to the next level. It would be a gross misrepresentation if I said she merely helped me launch my website. Her work included so much more. It started well before the first line of code was written for the site by Lisa spending several hours understanding my client’s needs, business landscape, what I bring that is of significant value to my clients, and how best to represent it. She then served as the single point of contact and voice for a high quality, superbly produced, and completely on point website. This included:
- Working with photographers, shoot location, and all aspects of the photo shoot to deliver high quality photos
- Working with a web designer to iterate on a design that targeted my client group
- Creating the appropriate voice and verbiage for the site
- Setting in place the right backend technology to optimize the site’s location on searches
I am fortunate to have a successful executive coaching practice and, for many years, I have been loath to take the time away from client work to create a website. Hiring Lisa was one of the best decisions I made that ultimately delivers further value to my clients. I was able to continue my coaching practice while Lisa did all the hard work to launch the site. Now that the site is up, I have yet to come across someone who didn’t comment positively about it when they accessed it. It helps me efficiently communicate what I do and the impact I have on clients so that prospective clients can decide whether or not they want to select me as their executive coach.”
Sabina Nawaz, CEO Coach sabinanawaz.com
“Lisa is a powerful creative force and a superb film maker. She was a star player on the topnotch creative/production team we built at KXAS-TV in Dallas, writing and directing ratings-grabbing and award-winning branding campaigns that helped turn the station around. According to our Gallup audience research, Lisa’s spots achieved the highest recognition and most positive evaluations in the market. One of those promos was honored by NBC as the best produced by any of its affiliates or O&Os. Of particular note is the fact that Lisa did this stellar work within our lean budgets and against very tough timelines. She was driven and strong-willed, yet beloved by her colleagues – a rare combination, to be sure. Lisa was a joy to work with and one of the finest individuals I’ve ever had on any of my teams.”
“As a Senior Designer and animator, I have had the pleasure of working with Lisa Phelps Dawes on several promotional projects for KXAS TV in Dallas, TX. Her expertise in creativity, team leadership and project management resulted in higher ratings for the station and accolades for all involved.
I am most impressed with her ability to engage all involved to perform to the highest level. Her knowledge of the viewer, industry and technology afford her the edge to produce more than requested.”